Evaluation 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our music video is performance based, the reason for this is because we thought it would be appropriate with the genre that our artist fits (an accoustic guitar sound, like John Mayer). Originally we planned for our video to be Narrative with the band, but we decided against this idea, due to the fact that our location had to be changed because the lighting was bad in the field.

The music to visuals in our video is good, since our whole video is performanced based, we had to get the timing right. Our artist use's a guitar in his video and we laid the music over the top of the video and then with precision editing we got the timing and lip syncing exactly on time. The lyrics to visuals is not as successful as the music to visuals but we decided it wouldnt be as effective with the type of music video that we were trying to achieve.

Throughout our video, we use as many close ups of our artist as possible, due to the fact that he is our star image motif. Many other bands actually have a image or symbol as there star image motif, we have stuck to using the

artist.

We did start our video with the intention of using the notion of looking, but due to the fact its performance based we decided against the idea. One of the lyrics was 'looking in your eyes' and we did a close up of the artists eye but it didnt go with the music at all so we took it out. Though we did get the artist to look at the camera every now and again and then cut back to normal.

We have created a brand identity within our anncilary tasks. The idea of cutting up our images into sections, creating boxers throughout the image but so that its still made up, we got the idea from an album cover of John Mayer's (as seen above). Also we have used soft colours as the house colours, all the colours we used originally came from the images taken on set of the music video.

We did use a variety of different editing techniques when using the macs. We have a fast cut montage within the video as well as shots that we hold onto a lot longer than normal because we agreed that it went with the beat of the music. We did changed the colourisation of the video, purely just to make it a bit brighter, though this isnt a technique we used a lot of. One thing i did find difficult was trying to get the transitions on time with the beat as well as in time with the lip singing, so unfortunately not all our beats on exactly on time but some of them are and the lip singing is on time and we agreed that was more important.