Branding

When it comes to branding, some artists have alot more success with promoting themselves by selling t shirts, mug, posters, lighters etc. A band i have used before, that have been very good at this are Blink 182. They have sold t shirts, badges, wristbands, hoodies and even toys. These types of items are now mainly bought off the internet, all of them can be paid for off a website and sent to you, but you can also buy them at gigs that the band are playing at. The merchandise is brought out as a means for the artist to earn more of a profit, but not all artists can do it, Blink 182 were a good examply because they had such a distinctive logo that went on everything, and its a sign that is known worldwide by most people of the younge generation, they have also been extremely successful in this aspect of the promoting themselves.

Target Audience

Here i will be showing you the target audience of 3 artists and how successful they were in achieving there target audience.

Blink 182

blink 182 are one of the worlds most successful pop punk bands. They have catchy songs and lyrics that appeal to a younger audience. There target audience was of course the younger generation and they fitted them perfectly. By the time of the 5Th album 'Enema of the State' was directed mainly at there target audience, were as the first 3 albums were done because it was there own music and they independent. After the 4Th album were they signed on to a label and they were given a target audience, this is when they started directing there music, hence why there 5Th album was so successful.


Amy Winehouse

Amy Winehouse is a very recent and extremely publicised artist. The reason due to her success is due to her new different sound that she has managed to introduce to the world. Her target audience varies, mainly adults prefer her sound but some of the younger generation do enjoy listening to her music. The way she has reached out to her younger generation is by having this different type of music, unfortunately she has only produced 2 albums, one in 2003 and the second in 2006.

Rihanna

Rhianna has became a massive name over the past few years in the music industry. She has produced countless amounts of number 1 records and sold millions of singles. The reason behind Rihanna's success is because her music is versatile and can be enjoyed by many different types of audience's. Her stereotypical audience is teenagers but do to her variety of songs and music style she has all captured the ears of older listeners.