Close up of the artists and Star image motifs

In music videos artist will either use themselves in there videos, with a close up of a single member or the hole band or just the artist and they will look straight at the camera. A great example of this is Chris Martin from 'Coldplay' he tends to use himself in all his videos and occasionally the band members. One of his memorbale videos is 'The Scientist', in this video he is filmed backwards, but singing the words foward, to do this he had to write and learn his song backwards which was a very daunting task, but was pulled off and he created a one off fantastic video.

One of his videos that is use's a motif with the lyrics is 'Fix You' were there is a constant reference to light and then light is shown throughout the video until he comes onto stage were there is an explosion of light.

Another artist we looked at was 'Eminem' and how contriversal his music videos are to other artists and the american goverment. He shows himself in all his videos and his lyrics always mention a certain 'Dr Drey' and references to his bad childhood with his mother.

An artist that use's a star motif, is the gorillaz for instance. In all there videos they show themselves as cartoon characters, and never as there actuall selves and during live performances, they would have the animated characters on in the background behind them.

Notions of looking

One of Goodwins theories of music videos was the notion of looking, this includes :

Screens with screens

Telescopes

Eyes

Looking glass

Indirect/direct address

Voyeurism (looking at someone for pleasure, for example the 'Moulin Rouge' video)


Pink - 'Who Knew'

Throughout this video there are notions of looking shown by the artist and the characters in the video. Pink, looks directly at the camera for small periods of time and then looks away at times. Also, as the video progress's you notice that's the characters are staring into each others eyes at certain times in the music video.






Miley Cyrus - 'Can't Be Tamed'

Miley Cyrus in this video is in a cage and there are people surrounding the cage. In normal circumstances people tent to want to see what is in a cage, and her being in it links to the notion of looking. She also looked directly at the camera at all times and it was always focused upon her. Another link to the notion of looking within her video is were peoples faces come out of the dark and it focus's on there eyes.

Goodwins 7 Theories about music videos.

Goodwin has 7 theories when it comes to watching music videos that have been applied to all artists videos and here they are:

Genre characteristics
What is the relationship between lyrics and visuals?
What is the relationship between music and visuals?
Are there close-ups of the artist and star image motifs?
Is there any reference to the notion of looking?
Are there any intertextual references?
It is based mainly on
- performance
- narrative (lyrics)
- a concept or idea