
Tuesday, 2 November 2010
The Online Revolution
Music is promoted in all different kinds of ways, using the radio, television, billboards, but the biggest and most successful way of promoting music is using the Internet. A good reason for using the Internet to promote your music is the fact that its free. It costs you nothing to set up a blog and upload your music and send it round to friends, which can sometimes be the easiest way. A great example of this is the arctic monkeys, they started off by handing out CD's for free at there gigs, and then one day a fan of there uploaded all there music onto Myspace and it went like wildfire, when in an interview the members of the band were asked who set up the Myspace account but they had no idea that they even had one! after the Arctic Monkeys had got around they decided to settle for the independent record label know as Domino and have had the fastest selling record in the UK with there album 'Whatever People Say I Am, That's What Im Not'. Another brilliant example of using the Internet to promote there music is Nizlopi. Nizlopi is a band made up Luke Concannon and John Parker, they came up with the 'JCB' song and it became number one just before christmas in 2005. The song was written and played by the 2 guys and then with the help of a small company 'MonkeyHub' the produced a video, with small animated drawings that went hand-in-hand with the lyrics and after sending the song round to a few of there friends, it got sent round more and more and it became a massive hit within the UK, and this cost them nothing, there a perfect example of what the Internet can do for an upcoming artist.


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