Goodwin has 7 theories when it comes to watching music videos that have been applied to all artists videos and here they are:
Genre characteristics
What is the relationship between lyrics and visuals?
What is the relationship between music and visuals?
Are there close-ups of the artist and star image motifs?
Is there any reference to the notion of looking?
Are there any intertextual references?
It is based mainly on
- performance
- narrative (lyrics)
- a concept or idea
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